Professor Jennie Shorley is Director of Accreditations and Academic Director of the Centre for Enterprise (CfE) at Manchester Metropolitan University. The CfE is a 30 strong team of academics and professional services colleagues dedicated to helping SMEs innovate and grow. Ethical and responsible management run throughout the CfE’s programmes, which are valued at £40M over the past 12 years, supporting over 2500 small firms and directly supporting creation of 500 jobs and 300 new products/ services. She researches knowledge exchange and business schools, and is a member of the ESRC peer review college.