Digital Marketing Executive: IN-PART
Role: Digital Marketing Executive
Start Date: March 2021
Location: Remote
Working Hours: Full-time (permanent)
Salary: £26k
Role Summary:
We’re looking for a Digital Marketing Executive to join our communications and marketing team. Reporting into our Communications and Marketing Manager and Virtual CMO, this role will cover all elements of our marketing strategy and presents a unique opportunity for an enterprising marketeer to make a mark on a small global business driving positive impact through connecting the university-industry ecosystem.
The successful candidate will manage and optimise our end-to-end conversion funnel, paid digital campaigns, and product marketing programme with the aim of driving engagement with and acquisition to our products, IN-PART and Discover.
Our ideal candidate will bring experience to the role from delivering successful performance marketing and engagement strategies. Experience with paid digital campaigns, email marketing (Mailchimp), CRM systems (Zoho and PipeDrive), and Google Analytics is essential, as is optimising conversion through the entire marketing funnel.
Key accountabilities
- Tracking and optimising conversion and performance through our entire marketing funnel
- Developing and deploying a nurture/conversion email and CRM programme to increase acquisition to our premium-tier products
- Developing and deploying impactful engagement strategies to increase levels of activity with our products
- Setting up and managing paid marketing campaigns to drive user acquisition alongside our content marketing strategy
- Owning and expanding our product engagement programme (which currently includes webinars, email marketing and direct marketing)
- Assisting with the development of a bespoke CRM to deliver automated, personalised engagement campaigns through our marketing funnel
Performance measures
- Increasing conversion rates across our marketing funnel
- Increasing monthly user activity levels with our products
- Bringing in new users via paid campaigns at cost
- Raising levels of product education within our audiences
- Converting free user to paying clients
Additional skills and responsibilities required
- A professional approach to working
- Dedicated and driven by delivering impact
- Strong organisational, time management and prioritisation skills
- Self-motivated and target-driven
- Excellent attention to detail
- An eye for appropriate design and communication
- International outlook
- Ability to show resilience in challenging situations
- Commitment to a shared approach to working
- Knowledge of the R&D, innovation, higher education, or science and technology sectors is preferred but not essential.
Experience
- Educated to degree level or equivalent post-degree certification in digital marketing
- 2+ years experience in a target-driven performance marketing role
- Proven track record of delivering successful paid digital marketing campaigns
- Past experience with setting up Google Analytics
Applications:
If you are interested in the role please email our communications and marketing manager (alex@in-part.co.uk) with a brief cover letter that outlines your suitability and interest in working for IN-PART, along with a CV and any examples of recent relevant work.
The deadline for applications is Monday the 22nd February at midday (UK-time). However, applications will be reviewed as they are received as we are looking to get someone started as early as possible in March.
About IN-PART and our vision:
We believe brilliant connections can solve real-world problems. We match research pioneers from academia with R&D decision-makers in industry striving for a greater positive impact.
Our goal is to enable connections from around the world to match academic research with industry on a level playing field. Through our intelligent, matchmaking platform we showcase leading university innovations and connect academics with an international community of the brightest minds and decision-makers in industry, creating meaningful dialogue and partnership.
IN-PART launched in 2014. We value hardwork, independence and creativity. Our HQ in Sheffield is a relaxed, start-up office environment, and we create room for personal and career development. We’re a rapidly growing company and with that comes the opportunity to grow into the role and take responsibility for driving change and delivering solutions.
Staff benefits:
- All expenses paid, company-wide meetups twice a year
- Regular career development reviews and support
- 22 days holiday pro rata (plus bank holidays and bonus days on your birthday and around Christmas)
- Free weekly yoga session
- Cycle to work scheme
- Free tea (Yorkshire) and coffee in the office